Privacy Policy — jlilive Data Protection
jlilive is committed to protecting the privacy of every player on our platform. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and the rights you hold over your information as a player in Bangladesh.
Last updated: 1 January 2026 | Effective immediately upon account registration
End-to-End Encryption
All data transmitted between your device and jlilive is protected by industry-standard TLS 1.3 encryption. This applies to every page of the platform, including account login, payment processing, KYC document uploads, and support communications. Your data travels securely at every step.
Your Data, Your Control
jlilive believes players should have meaningful control over their personal information. You may request access to the data we hold about you, ask us to correct inaccurate records, or request deletion of your account data at any time — subject to our legal retention obligations — by contacting support@jlilive.
We Never Sell Your Data
jlilive does not sell, rent, or trade your personal data to third-party marketers, data brokers, or advertising networks. Data shared with third parties is limited strictly to what is necessary to deliver our services — such as payment processing partners and certified game studios — and is governed by binding data processing agreements.
AML & KYC Compliance
As part of our anti-money laundering and Know Your Customer obligations, jlilive collects and securely stores identity verification documents. These records are retained for the minimum period required by applicable compliance standards and are never used for purposes beyond regulatory verification and account security.
Transparent Cookie Use
jlilive uses cookies and similar technologies solely to maintain your session, remember your preferences, detect fraud, and improve platform performance. We do not use third-party advertising cookies or cross-site tracking cookies. You can manage cookie preferences through your browser settings at any time.
Defined Retention Periods
jlilive does not retain your personal data indefinitely. Active account data is retained for the life of the account plus a defined post-closure period to meet AML record-keeping requirements. Marketing preferences and session data are subject to shorter retention windows. Full details are set out in the Data Retention section of this policy.
Information We Collect
jlilive collects personal information from you in several ways: directly when you register an account or complete identity verification, automatically when you use our platform, and occasionally from trusted third-party sources for fraud prevention and identity verification purposes. The categories of information we collect are described in detail below.
1.1 Information You Provide Directly
- Registration data: Full legal name, date of birth, residential address, email address, and mobile phone number.
- Identity verification documents: Government-issued photo ID (Bangladesh National Identity Card, valid passport, or BRTA driver's licence), and proof of address documents such as utility bills or bank statements.
- Payment information: Mobile banking account details (bKash, Nagad, Rocket, Upay numbers) and bank account information (Dutch-Bangla Bank, City Bank, BRAC Bank) used for deposits and withdrawals. Full payment card numbers are never stored on jlilive servers.
- Source of funds declaration: For Tier 3 KYC verification, a written declaration and supporting documentation confirming the legitimate origin of funds deposited on the platform.
- Support communications: Any messages, emails, or chat transcripts exchanged between you and the jlilive support team, including attachments submitted as part of a complaint or query.
- Responsible gaming self-assessments: If you voluntarily complete a responsible gaming questionnaire, set deposit limits, or request a self-exclusion, the details of those elections are recorded and treated with the highest level of confidentiality.
1.2 Information Collected Automatically
When you access jlilive, our systems automatically collect certain technical and behavioural data to ensure platform security, detect fraud, and improve the player experience:
- Device and browser data: IP address, device type, operating system, browser type and version, screen resolution, and language settings.
- Session data: Login timestamps, session duration, pages visited, game titles accessed, bet amounts placed, and navigation paths through the platform.
- Cookies and similar technologies: Session cookies, preference cookies, and security tokens. See Section 4 for full details on our cookie practices.
- Geolocation data: Approximate location derived from your IP address, used solely for access control (to verify you are not accessing from a jurisdiction where use of jlilive is prohibited) and fraud detection.
1.3 Information from Third Parties
jlilive may receive limited personal information about you from third-party identity verification providers, payment processors, and fraud prevention services. This information is used only to confirm your identity, verify payment transactions, and protect the platform against fraudulent activity. We do not purchase marketing lists or receive data from advertising data brokers.
How We Use Your Data
jlilive processes your personal data only for defined, legitimate purposes. We do not use your data in ways that are incompatible with the purposes for which it was collected. The table below summarises the primary purposes for which we process your personal data and the legal basis for each activity.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Name, email, mobile number, date of birth, address | Contract performance |
| Identity verification (KYC) | Government ID, proof of address, source of funds | Legal obligation (AML compliance) |
| Processing deposits and withdrawals | Payment account details, transaction history | Contract performance |
| Fraud detection and platform security | IP address, device data, session behaviour, geolocation | Legitimate interests |
| Customer support | Support communications, account history | Contract performance |
| Responsible gaming monitoring | Betting patterns, session data, self-assessment responses | Legal obligation / legitimate interests |
| Platform improvement and analytics | Aggregated, anonymised session and behavioural data | Legitimate interests |
| Promotional communications (opt-in only) | Email address, game preferences, betting history | Consent |
2.1 Promotional Communications
jlilive will only send you marketing emails, SMS messages, or in-platform promotional notifications if you have explicitly opted in to receive them during registration or through your account settings. You may withdraw your consent at any time by updating your communication preferences in your account dashboard or by contacting support@jlilive. Withdrawal of consent for marketing communications does not affect the lawfulness of processing carried out before the withdrawal.
2.2 Automated Decision-Making
jlilive uses automated systems for certain fraud detection and responsible gaming monitoring activities. These systems may flag an account for review or apply temporary restrictions where automated analysis identifies patterns associated with fraudulent activity or problem gambling indicators. Where an automated decision has a significant effect on your account, you have the right to request human review of that decision by contacting our support team.
Data Sharing & Third Parties
jlilive does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We share your data only with carefully selected service partners who process it on our behalf under strict contractual terms, and with authorities where we are legally required to do so.
3.1 Service Partners
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive only the transaction data necessary to process your deposit or withdrawal. These partners operate under their own privacy and security frameworks, which we strongly encourage you to review.
- Identity verification providers: Third-party KYC and AML screening services receive your identity documents and relevant personal details solely for the purpose of verifying your identity and screening against sanctions lists. These providers are contractually prohibited from using your data for any other purpose.
- Game studios: Certified game providers including Pragmatic Play, Evolution Gaming, Microgaming, NetEnt, Spribe, and Ezugi receive anonymised session tokens and game-play data necessary to deliver their game content. These studios do not receive your name, payment details, or full identity information via jlilive.
- Platform analytics: Aggregated and anonymised usage data may be processed by analytics infrastructure providers to help us understand platform performance. No personally identifiable information is included in these analytical datasets.
3.2 Legal Disclosure
jlilive may disclose your personal data to law enforcement agencies, regulatory authorities, or courts where we are required to do so by applicable law, a valid court order, or a formal regulatory request. Where legally permitted, we will notify you of any such disclosure request before complying. jlilive cooperates fully with legitimate anti-money laundering investigations and financial crime enquiries conducted by competent authorities.
3.3 Business Transfers
In the event that jlilive undergoes a merger, acquisition, sale of assets, or similar corporate restructuring, your personal data may be transferred to the successor entity as part of that transaction. In such circumstances, jlilive will ensure that the successor entity is bound by privacy obligations at least equivalent to those set out in this Privacy Policy, and will notify affected players via the registered email address prior to any such transfer taking effect.
Cookies & Tracking Technologies
jlilive uses cookies and similar client-side technologies to deliver a functional, secure, and personalised platform experience. This section explains the types of cookies we use, their purpose, and how you can manage your cookie preferences.
4.1 Types of Cookies We Use
| Cookie Type | Purpose | Retention |
|---|---|---|
| Strictly Necessary | Maintain your login session, prevent cross-site request forgery (CSRF), and ensure secure platform navigation. These cookies are essential and cannot be disabled. | Session duration |
| Functional / Preference | Remember your language preference, display settings, game lobby filter choices, and responsible gaming limit selections between sessions. | Up to 12 months |
| Analytics | Collect anonymised, aggregated data on how players navigate the platform to identify technical issues and improve user experience. No personally identifiable information is captured in analytics cookies. | Up to 13 months |
| Security / Fraud Detection | Identify unusual login patterns, detect account takeover attempts, and flag suspicious betting behaviour for review by our security team. | Up to 6 months |
4.2 What We Do Not Use
jlilive does not use third-party advertising cookies, cross-site tracking pixels, social media retargeting cookies, or any technology that tracks your browsing activity on websites other than jlilive itself. We do not integrate Facebook Pixel, Google Ads conversion tracking, or similar advertising-network technologies on our platform.
4.3 Managing Your Cookie Preferences
You can manage or disable non-essential cookies at any time through your browser's privacy settings. Please note that disabling strictly necessary cookies will impair your ability to log in and use the platform, as these cookies are integral to session security. The procedure for managing cookies varies by browser; we recommend consulting your browser's official help documentation for guidance specific to your device and browser version.
Data Retention
jlilive retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with applicable legal and regulatory obligations, and to resolve disputes or enforce our agreements. The retention periods we apply are summarised below.
| Data Category | Retention Period | Reason |
|---|---|---|
| Account registration data | Life of account + 5 years post-closure | AML record-keeping obligation |
| Identity verification documents (KYC) | Life of account + 5 years post-closure | Regulatory compliance |
| Transaction records | Life of account + 7 years post-closure | Financial record-keeping and audit trail |
| Support communications | 3 years from last interaction | Dispute resolution and quality assurance |
| Session and behavioural logs | 13 months from collection | Fraud detection and platform analytics |
| Marketing preferences | Until consent is withdrawn, then deleted within 30 days | Consent-based processing |
| Self-exclusion records | Minimum 5 years from self-exclusion date | Responsible gaming obligation |
Upon expiry of the applicable retention period, jlilive will securely delete or anonymise your personal data such that it can no longer be associated with you as an individual. Anonymised data may be retained indefinitely for aggregate statistical and platform improvement purposes, as it no longer constitutes personal data.
5.1 Account Closure Requests
If you request closure of your jlilive account, we will deactivate your account promptly. However, we are required to retain certain categories of your personal data for the post-closure periods specified in the retention table above to comply with our AML, KYC, and financial record-keeping obligations. This means that a request to delete all data associated with your account cannot be fully honoured where retention is required by law. We will clearly communicate to you which data categories are subject to mandatory retention when processing your closure request.
Data Security Measures
jlilive implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security framework is reviewed and updated on a regular basis to address evolving threats.
6.1 Technical Controls
- Transport Layer Security (TLS 1.3): All data in transit between your browser or device and our servers is encrypted using TLS 1.3, the current industry gold standard for secure data transmission.
- Data encryption at rest: Sensitive personal data — including identity documents, payment details, and KYC records — is encrypted using AES-256 encryption when stored on our servers.
- Access control: Access to personal data within jlilive's internal systems is restricted on a strict need-to-know basis. Staff members are granted only the minimum level of data access required to perform their specific role.
- Two-factor authentication (2FA): jlilive strongly encourages all players to enable 2FA on their account. 2FA is mandatory for all jlilive internal staff who access systems containing player data.
- Intrusion detection and monitoring: Our platform is continuously monitored for anomalous access patterns, unusual data queries, and other indicators of potential security incidents.
- Penetration testing: jlilive commissions periodic security assessments including vulnerability scanning and penetration testing by independent security professionals.
6.2 Organisational Controls
- All jlilive staff with access to player data receive mandatory data protection training on joining the organisation and annually thereafter.
- Strict confidentiality obligations are included in all employment and contractor agreements.
- A formal incident response plan is in place to ensure rapid detection, containment, and notification in the event of a personal data breach.
6.3 Data Breach Notification
In the unlikely event of a personal data breach that poses a risk to your rights and freedoms as a player, jlilive will notify affected players via the registered email address within 72 hours of becoming aware of the breach, where technically and operationally feasible. The notification will describe the nature of the breach, the categories of data affected, the likely consequences, and the steps jlilive is taking to address it.
Your Privacy Rights
As a player on jlilive, you hold a number of rights in relation to your personal data. jlilive is committed to honouring these rights promptly and transparently. To exercise any of the rights described below, please contact support@jlilive with the subject line "Privacy Rights Request" and a description of your request. We will respond within 30 days of receiving a valid request.
Right of Access
Request a copy of all personal data jlilive holds about you, along with information about how it is being used and with whom it has been shared.
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold about you. You may also update certain information directly through your account settings.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the purpose it was collected, subject to our mandatory legal retention obligations.
Right to Restriction
Request that we limit the processing of your personal data in certain circumstances, such as while the accuracy of data you have contested is being verified.
Right to Portability
Request a copy of personal data you have provided to us in a structured, commonly used, machine-readable format (such as CSV or JSON), where technically feasible.
Right to Object
Object to the processing of your personal data for direct marketing purposes or for processing based on legitimate interests, including automated profiling related to such processing.
Contact & Data Enquiries
jlilive takes its data protection responsibilities seriously. If you have any questions about this Privacy Policy, wish to exercise a privacy right, or want to raise a concern about how your personal data is being handled, please use the contact details provided below.
8.1 Player Support & Privacy Requests
For general privacy questions, data access requests, correction requests, or marketing opt-outs, please contact the jlilive support team directly. Our team is available around the clock and will ensure that your enquiry is directed to the appropriate internal team member:
- Email (plain text — not a clickable link): support@jlilive
- Subject line for privacy requests: "Privacy Rights Request — [Your Account Username]"
- Response time: Acknowledgement within 5 business days; full response within 30 calendar days (Bangladesh Standard Time, UTC+6)
8.2 Policy Updates
jlilive reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When we make material changes, we will notify registered players via the email address associated with their account at least 14 days before the changes take effect. The "Last updated" date at the top of this policy will always reflect the most recent revision. Continued use of jlilive following notification of a policy update constitutes your acceptance of the revised Privacy Policy.
8.3 Children's Privacy
jlilive is strictly an adult platform. We do not knowingly collect personal data from any person under the age of 18. If we become aware that personal data has been submitted by a person under the age of 18, we will immediately close the account and delete all associated personal data, retaining only the minimum information required to enforce the age restriction and prevent future re-registration by the same individual.
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